Otto Lang

Otto is a lawyer and former member of the Canadian Parliament. He is a member of the Soft White 60 Advisory Board specializing in utility regulation, law, and energy policy.

The Honourable Otto Lang has over 40 years of experience in the energy, law, and political sectors. He holds numerous degrees and distinctions, including bachelors of arts and laws degrees for the University of Saskatchewan, and a bachelor of civil laws from Oxford University where he graduated as a Rhodes Scholar. Otto has been appointed to the Queen's Privy Council for Canada, the Queen's Council, and admitted as an Officer of the Order of Canada. Mr. Lang's prestigious career has encompassed various roles, including Professor and Dean of the Saskatchewan College of Law along with Canadian Cabinet Minister, responsible for the ministries of Transport, Justice, and Energy and Water - during which time he was responsible for Atomic Energy of Canada and the Canadian National Energy Board. Mr. Lang has held senior executive positions in various organizations, including Centra Gas where he served as President and CEO from 1993 through to 1999 and oversaw the transfer of Manitoba's natural gas utility to Manitoba Hydro.

methodology

How do we do it?

Soft White 60 has developed proprietary methodologies for all of its key processes. When you see any correspondence from us, whether it’s an e-mail, letter, Expression of Interest, Proposal, Report, or even a business card, you’ll recognize it right away, and you’ll quickly come to recognize the consistency that’s embedded in everything that we do.

In addition to developing a familiarity with us, what we’re really trying to do is build a sense of family and comfort between our organization and our clients. Our objective is to be viewed by organizations like yours as a TRUSTED PARTNER. In fact, we won’t even think of considering ourselves successful until we do just that.

The question is “How do we get there?”, and we believe that we have a great answer: “Together. By listening first with open minds, agreeing on the best path forward, walking hand-in-hand to the destination, and sharing our thoughts with each other along the way.”

At Soft White 60, we get it. We realize that just because we did something one way, in one country, at one point in time, that doesn’t mean that we can do something else the same way, in another country, at a different point it time. We recognize that each country, each client, and each challenge is unique. We understand that a myriad of factors including culture, politics, history, stakeholder expectations, public perception, recent developments, and changing priorities all may have a significant impact upon when, where, why, and how a particular solution is ultimately delivered. It’s what sets us apart from the crowd.

There are hundreds, perhaps even thousands of firms that are capable of delivering quality technical solutions. However, there are precious few that possess the soft skills and finesse to deliver quality technical solutions that also address each of the qualitative issues described above.

That’s how we do it. By seeking first to understand, and then to be understood. And in doing so, we don’t just want to build a company. We want to build trust. We want to build relationships. And we want build a bright future – together.

switching on

what's with the name?

Soft White 60 is a name that most people know, without realizing that they actually know it. It’s a household name with a pedigree akin to “1,500 thread count”, “double-ply”, or “dark roast”, insofar as being a descriptor of an everyday product that has never been branded – UNTIL NOW.

The name Soft White 60 pays tribute to one of the world’s most popular categories of light bulb – Soft White, 60 Watts.

This legendary bulb, which began its life as an incandescent and whose yellow hue has recently been replicated by more energy efficient versions, remains the benchmark for lighting homes and offices around the world. Soft White 60 is still referenced in new Compact Florescent and LED literature and packaging as a comparator against which new bulbs and their Wattages are measured. As such, Soft White 60 will remain a household name in the annals of electric lighting, and in the same vein, it is our dream that Soft White 60 will become just as popular a name in the realm of International Energy Services Consulting.

Our most valuable skill is our willingness to listen

Otto Lang